Consumer Finance & Banking Seminar
|
Location
Cox Enterprises
6205 Peachtree Dunwoody Rd.
Dayton Conference Room
Atlanta, GA
Date and Time
Tuesday, Sept. 21, 2010
8:30 AM - 12:00 PM
|
|
8:30am- 9:00am
Breakfast and Network Opportunity
9:00am - 9:40am
Opportunities in Consumer Finance and Banking
Presented by Douglas W.Prutzman
Executive Vice President - Direct Portofolio Solutions.
Doug will provide an overview of the current business landscape and identify
emerging opportunities that offer competitive advantages and
sustainable growth. He will take a look at the following issues:
- Economic
- regulatory
- Products
- Distribution Channels
- promotion
9:50am - 10:30am
Don't Waste Your Money on Marketing
Presented by Alex Marchetti
President - Whitestone Marketing, Chairman - Direct
Marketing Association of Atlanta, Chairman of the Board - iMarketing Institute
Will present the latest marketing trends and strategies in consumer
financial services - What Works and What Doesn't. You will learn
practical, measurable applications that will effectively drive customer
acquisition, retention & loyalty for sustainable growth and profitability.
10:30am - 10:50am
Break
10:50am - 11:30am
Social Media - Is it Right for You?
Presented by Jamie Turner
Author of bestselling "How to Make Money with Social Media"
Speaker, Marketing Expert and Chief Content Officer - 60 Second Marketer
Let's be honest. Social media is way over-hyped right now. Jamie will discuss
things you should know about social media programs:
First, acknowledge that social media is over-hyped right now.
Second, understand that social media is just one of many marketing tools.
Third, recognize that your industry might not be right for social media.
Fourth, acknowledge that your brand probably doesn't have social media magnetism.
Fifth, understand the 5 business models for social media.
Sixth, understand that social media isn't free.
Seventh, accept the fact that you can't "set it and forget it."
11:30am - 12:00pm
Panel Discussion, Q&A
|
|
|
|
|
|
|
|